In a rapidly and continuously changing business world, David Connaughton provides grounding to the fundamental, immutable rules that will always govern good business–regardless of what might be happening in the marketplace. He offers an extraordinarily clear, clever and readable explanation of an almost dizzying array of practical tools and techniques designed to dramatically improve literally every conceivable aspect of a business. I can think of no business–from the smallest mom & pop operation to the largest and most complex of the Fortune 500’s–that wouldn’t be able to find in this book ways to do better. Much better. “It Is Broke. Fix It!” literally covers the field of business improvement tactics, techniques and procedures. It makes the most complex ideas and models accessible to every businessperson, at every level. Every C-suite executive, business school professor and management consultant ought to keep a reference copy within easy reach at all times. Indeed, every MBA program ought to use this book as their core curriculum! Super impressive work.