About Us

We Work Hard for Your Success

Bringing Broad and Deep Experience

We thoroughly enjoy working with executives, managers, and students of business on problems as diverse as improving the efficiency of gold mine operations to increasing global banking reach to starting exciting new technology companies.

Steve Carson


Steve Carson is founder and managing principal of Sales & Operations Advisors, LLC (SOA), an innovative sales, marketing and operations consulting firm that helps software and technology companies improve sales performance and achieve revenue targets more effectively.

Prior to founding SOA, Steven was a member of the executive management team of several leading and emerging software and technology companies where he was instrumental in improving sales performance, revenue growth, go-to-market strategy, distribution channel development and market penetration.

He holds a B.S.B.A. degree from Bryant College.

David Connaughton


David Connaughton has spent over 38 years working very closely with a wide variety of enterprises and industries worldwide. Development of the book It IS Broke. Fix It! The Comprehensive Business Improvement Toolkit is based on this experience.

He holds a degree in mathematics from the U.S. Air Force Academy and an MBA from the Harvard Business School.

Neil Parmenter


Neil Parmenter has been highly successful in a variety of executive positions working with large manufacturing and high-tech organizations and start-up companies, and as a Professor and past Dean at the School of Business at Daniel Webster College in Nashua, NH.

He holds a B.S degree from Daniel Webster College and M.S. and C.A.G.S. degrees from UMass Lowell.

With ROI-Team he continues his life-long passions for excellent pedagogy and interesting business challenges.

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